Logo-01a
phone Call us on +1 859 225 3610

How to Optimise your Old Content to Increase Organic Traffic

Historical Optimisation is one of the most effective strategies to increase views to your website

If your business is engaging in content marketing you'll soon have built up a significant library of content. Whether it's blog posts, landing pages or other resources, over time this will all need updating. Historical optimisation is the process of keeping old content relevant and ranking well on Google. 

 

Find out how to keep your content up to date by downloading the guide today!

Keep Old Material Relevant and Refreshed for Consistently High Organic Traffic

Google and other search engines love freshness. Optimising your existing resources saves time and effort that writing brand new content involves. It's also a great way to maximise your expertise, authority and trustworthiness. 

Historical Optimisation involves 3 basic stages:

  • ANALYSE & IDENTIFY WHICH CONTENT TO UPDATE
  • UPDATE IT FOR QUALITY AND RELVANCE
  • DISTRIBUTE & BUILD LINKS

 

Download your free eBook

Optimising Old Content for Increased Organic Traffic

eBook_Cover MCDist
MORE INFO

Don't let old content go out of date

We go through in detail how to keep your content fresh:

Advanced SEO tools, copywriting tips & distribution methods

Many of the same rules apply to all of your content - old and new. But when it comes to historical resources on your website it's all the more important to regularly check in and ensure they're still ranking for the right keywords and bringing you organic views. 

 

© 2025 Whitehat